Marketing is a very important part of any business, either online or off. Here I will concentrate on two types of online marketing areas: Marketing your web site and internet marketing.
What is the difference you may be thinking.
Marketing your website is using resources both online and offline to promote your main offline business and get people to come to your web site and see what you are offering.
Internet marketing is creating a business that is primarily online only, to sell services or products that are based online or digital in nature.
There is a large difference in some areas of the way these two business types are marketed.
A web site that has been set up for your physical (bricks and mortar) type business is usually geographically targetted to get people in your area to visit your site for information on what you are offering before visiting your store or making orders.
Internet marketing on the other hand is applicable to a global market. Your marketing for this type of business is not limited to your own geographic location, but rather the entire worrld wide web. With internet marketing you have a much larger population to approach with your offers, but also more competition.
For more information on the two types of marketing please see the following pages available on this site:
Generating Web Traffic (Coming soon)