ianc13.net » Web Site Marketing
If You Build It..... They Will Come!
This classic line, made memorable by Kevin Costner in the cult classic film "Field of Dreams", is what a lot of people first starting out with a web site believe....
However, the truth couldn't be further from this statement!
Imagine it like starting up a shop front, in the back streets of a city with millions of other shops and stores in it. Sure you may get the occasional visitor who stumbles across you, usually as a result of someone you have told about your new store spreading the world, but unless other people know you are there, how do you expect them to see you?
The key ingredient to any business, be it online of off, is exposure. Without people seeing your shop or web site, how do they know you even exist, moreless what you have to offer?
So, what do you do to get the visitors to your web site that are looking for what you are selling them?
You advertise!
Most people look at advertising as a negative or bad thing. The ads on television interrupt the program, the ads in magazines get in the way of the articles and bill boards and signage just plain look ugly. Yet, without advertising, how would we know where to get products we want, who is offering services we need, where to find specific items and even what services are available.
Advertising your web site and getting as many people to see it as possible, is the key to having a successful online business.
This can be achieved in a variety of ways, some paid for, some free.
I will be adding resources to this area in the near future. Please check back often to see what has been added.